Oriol Bedia
Product Designer

UX Design & UX Strategy 
Design Thinking & Research

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7+ years experience designing products end-to-end. I worked with: Google, RedBull, Airbnb, VW, DriveNow, Zalando, H&M, etc. Currently available for freelance jobs. lets(at)dosmall.design

UX For Storytelling

Research, Ideate, Prototype & Test.

Great products are build over time. That’s everyday magic. Innovation is designers last resort. All products should always be: 1st Functional, 2nd Usable, 3rd Intuitive, 4th Delightful, Last Innovative

My Design Process

To take products from good to great, we have to go beyond functional requirements. Understanding what is relevant to people, in order to build usable and intuitive experiences.

Keeping solutions simple. Bit by bit disclosing complexity, focusing on the core value of our product. And yet we will not only delight users, but innovate for people.

1 UX Strategy
& Research

Discover — Collect people’s behavioral data with quant. & qual. methods to connect the dots and take informed decisions.

2 Document
& Manage

Define — Clear & tidy deliverables help outline problems and foster dialogue. Stakeholders should have a shared product-understanding.

3 Ideate
& Facilitate

Design — Defined principles & design challenges help users, clients & team members co-create to develop valuable products.

4 Prototype
& Design

Develop — Prototypes measure user value. These solutions should answer biggest pain points with smallest design effort.

5 Test/Iterate
& Deliver

Deliver — Dismiss assumptions and increase value in each iteration. Delivering the right amount of documentation to achieve outcomes.

I gradually build-up Value along my design process: Research Strategy Insight. Document Manage Plan. Ideate Facilitate Solution. Prototype Design Experience. Test Deliver Product.

Small Manifesto

What if we interacted meaningfully with people?

Not eyeballs. Not users. But people. We can choose to devote ourselves to the root of problems – The small things that serve, respect & delight people.

We can choose to question things, to push for responsible solutions and challenge ourselves. Step by step. Building value upon itself.

Portfolio references upon request. lets(at)dosmall.design